The value of Digg???
November 21, 2007 by Sean McGinnis
Question?
What percentage of the web spends time contributing to Social Sites?
You have probably heard the 1% rule applied to contributory web media like Digg and Wikipedia. 1% of their users contribute a massive amount of content to the site. It’s a perverse variant of the Pareto Principle, where 20% of your customer account for 80% of your profits, or 20% of your product lines accounting for 80% of your revenue, or 20% of your sales people making 80% of your sales.
But, what percentage of the OVERALL web contribute to sites like these?
I ask this question after stumbling onto this video yesterday.
http://www.funnyordie.com/videos/74
Now, clearly this is a popular and funny movie.
But what struck me were the stats associated with this video. Almost 49 million views. 59 Diggs. WOW!
The issue here is not so much the value of Digg, but the value of the relationships one can make with that 1%. That 1% is what infiltrates stories to the pivotal front page of Digg, which gives a story the highest visibility. Creating relationships with the people who have the strongest understanding and pull on a Social site such as Digg is how you can create value through the site.
In terms of this video, it is likely that the 59 Diggs was on just 1 of the postings of it. Digg works to not have duplicate content, but it happens and this video is posted on the site numerous times. One of the postings has upwards of 1500 Diggs which is an amazing viral reach.