Comments for Sean McGinnis on Branding, Internet Marketing and SEO http://mcginnis-marketing.com Branding, Internet Marketing and SEO Sat, 19 Jul 2008 22:06:48 +0000 http://wordpress.org/?v=MU Comment on How to ensure your e-mail campaign is a failure by Jon Payne - NetFocus http://mcginnis-marketing.com/2007/11/21/how-to-ensure-your-e-mail-campaign-is-a-failure/#comment-32 Jon Payne - NetFocus Fri, 01 Feb 2008 13:11:13 +0000 http://mcginnis-marketing.com/2007/11/21/how-to-ensure-your-e-mail-campaign-is-a-failure/#comment-32 Sean, Definitely agree on your main point here... but I'll offer one criticism of that AMA email piece. They used common stock photography. Extremely common in fact - those two people in the photo are on istockphoto.com in like 50,000 different photos that marketers can buy the rights to for like under $5 a pop. If this was the "association of auto mechanics" that would be fine, as auto mechanics are not familiar with the personalities in stock photography. Even if it were less-common stock that would be okay. But I have to think that a good 10%+ of their membership who receives this email may find those two faces familiar. Not sure what that does for them in terms of branding and positioning... - Jon Payne Sean,

Definitely agree on your main point here… but I’ll offer one criticism of that AMA email piece. They used common stock photography. Extremely common in fact - those two people in the photo are on istockphoto.com in like 50,000 different photos that marketers can buy the rights to for like under $5 a pop.

If this was the “association of auto mechanics” that would be fine, as auto mechanics are not familiar with the personalities in stock photography. Even if it were less-common stock that would be okay. But I have to think that a good 10%+ of their membership who receives this email may find those two faces familiar. Not sure what that does for them in terms of branding and positioning…

- Jon Payne

]]> Comment on The value of Digg??? by Holly http://mcginnis-marketing.com/2007/11/21/the-value-of-digg/#comment-9 Holly Tue, 18 Dec 2007 20:26:34 +0000 http://mcginnis-marketing.com/2007/11/21/the-value-of-digg/#comment-9 The issue here is not so much the value of Digg, but the value of the relationships one can make with that 1%. That 1% is what infiltrates stories to the pivotal front page of Digg, which gives a story the highest visibility. Creating relationships with the people who have the strongest understanding and pull on a Social site such as Digg is how you can create value through the site. In terms of this video, it is likely that the 59 Diggs was on just 1 of the postings of it. Digg works to not have duplicate content, but it happens and this video is posted on the site numerous times. One of the postings has upwards of 1500 Diggs which is an amazing viral reach. The issue here is not so much the value of Digg, but the value of the relationships one can make with that 1%. That 1% is what infiltrates stories to the pivotal front page of Digg, which gives a story the highest visibility. Creating relationships with the people who have the strongest understanding and pull on a Social site such as Digg is how you can create value through the site.

In terms of this video, it is likely that the 59 Diggs was on just 1 of the postings of it. Digg works to not have duplicate content, but it happens and this video is posted on the site numerous times. One of the postings has upwards of 1500 Diggs which is an amazing viral reach.

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